Sellers Guide

The property market has changed dramatically in recent years, gone are the days of an Estate Agent placing a For Sale Board at a property and waiting for their phone to ring. Sales taking months to complete and fall throughs becoming more prevalent, to sell in today’s climate, for the maximum price, you need a pro active agent that can offer a forward-thinking approach to selling your property.

The Agents Property Auction…… the answer!

My wife and I, Richard and Alison Francis, opened the doors of Agents Property Auction in 2010. With over 25 years’ experience each in the auction property market we have seen first-hand the benefits of selling by auction, to thousands of homeowners. Traditionally auction has been regarded as a means of selling cheap, run down properties and repossessions BUT the real growth we have seen over the last few years has been in the popularity of the Option 2 section of our auction in selling residential family homes in our monthly auctions. We offer sellers a fast, simple and straight forward method of selling now, for the best price possible, with the bonus of a non refundable buyer’s deposit and an agreed timescale. You are in control as you set a reserve price and the property cannot be sold for a penny less! Extensive marketing and competitive bidding ensures you will certainly not be giving your property away and will maximise your selling price!

Our aim has been and is to continue to provide a high profile professional auction with the focus on providing a personal service, transparency and customer satisfaction. The growth over the last 10 years and number of positive testimonials is result of the invaluable knowledge of our  team. Since launching the auction we have worked exclusively with six of the most renowned and well known estate agents in the region in providing outstanding marketing. Agents Property Auction is a highly regarded and well established auction in the North East and is constantly evolving with online events now being paramount in the sales success. So to sell fast but not to compromise on price, let’s have a chat about how our no sale no sales fee highly effective auction can help you.

The Two Auction Options

Option 1

  • Traditional Auction
  • Immediate exchange with 10% deposit (minimum of £3000)
  • Buyer legally committed to purchase
  • 28 days to complete
  • No ifs or buts!

Option 2

  • Designed for the private residential house sale
  • Buyer places a £3000 non refundable deposit which is taken as part payment of the house price (not an additional fee)
  • 28 days to exchange (time for buyers to obtain a mortgage) then 14 days to complete

Step by Step Process

1 Market Consultation
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1 Market Consultation

The Auctioneer will personally discuss with you the marketing guide price and the initial reserve price (this figure is confidential with you and the Auctioneer and is your safety net, the property cannot be sold for anything less and the aim is to achieve over this amount).

2 Moving ahead with the auction
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2 Moving ahead with the auction

Sign the Marketing Agreement.  We will then carry out identification checks on all owners and provide you with a Consumer Protection Form so you can tell us all about your property.

In conjunction with our local high street Partner Estate Agent we will prepare Sales Details/Photographs for your approval. We will request a legal pack from the solicitor (under Option 1 terms), if you wish we can point you in the right direction of a Solicitor who is experienced in the auction process.

3 Marketing
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3 Marketing

Alongside our Partner Estate Agent we will pro-actively promote your property on the recognised property portals as well as specific auction portals eg Essential Information Group.

Our team will contact local, national and international buyers on our database to discuss your property.

Accompanied viewings are available at no extra cost.

4 Feedback
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4 Feedback


The team will keep you regularly updated leading up to the auction with details of how they are promoting your property, the response to the marketing, viewing feedback and pre-auction offers.

The Auctioneer is available at all times for any discussions on the sale of your property.

5 The Auction Day
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5 The Auction Day

The Auctioneer will again personally speak to you prior to the auction. He will re cap on the marketing, pre-auction activity to include all offers, number of legal packs downloaded and the number of buyers registered to bid on your property.

The Auctioneer will reconfirm your reserve price and the time the property will go under the gavel. You can then watch the auction live from your home computer, laptop or mobile phone.

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We will inform you immediately on the result of the auction. You will then be introduced to your dedicated Sales Progressor. They will liaise with the buyer and the solicitors to keep you fully updated leading to the completion of the sale.

Benefits of Auction

1 Maximise your property value

Achieving the maximum price is paramount in today’s economic climate. Many properties come onto the market and to sell have to reduce and reduce the price. Auction is the opposite, we start with an attractive price guide to stimulate interest and reach a higher selling price. A unique marketing tool in maximizing the selling price through high profile marketing, inviting serious proceedable buyers to accumulate in one place encouraging direct competition resulting in the best price being achieved for your property. Many sellers actually receive bonus prices for their properties at auction as two or more people battle for the property in the auction room.

2 Find the optimum value of your property

What is the value of your home? What an Estate Agent advises, what you would like to achieve, or what someone is prepared to pay for it? The true value of any product is what someone is willing to pay for it. Our aim is to get as many viewers through your front door as possible, stimulate competitive bidding and ensure you receive the optimum price.

3 Expand your marketing

Why limit the exposure your property is given? Comprehensive marketing is the key! With an unrivalled selection of Partner Agents coverage is provided by over 50 residential Estate Agency branches, multiple websites, experienced pro active staff.

4 Increase your potential purchasers

Best of both worlds, auction will attract the local buyers as well as national and international buyers. Our auction is designed to accommodate both private residential buyers as well as appealing to cash rich investors.

5 Quick sale

Without compromising the selling price.

6 It’s fast

On acceptance of an offer, the buyer agrees to a timescale, giving you the peace of mind of an agreed exchange date.

7 Control

You are in complete control, you set a reserve price and the property CAN NOT be sold for a penny below.

8 Set price

On the fall of the gavel the sales price is set and non-negotiable. Selling by private treaty often results in purchasers trying to renegotiate a price after survey results and in the worse scenario pulling out of the sale. In the current market, “gazundering” is becoming more apparent and this is a situation where a buyer, a few days before the move, calls the Estate Agent and advises that unless the seller is willing to reduce the price, they will pull out of the sale. They are really playing with people’s emotions.

9 Security

The successful buyer places a non returnable financial deposit. If the buyer withdraws from the sale they will forfeit the deposit.

I firmly believe that the auction is the way to sell a house for the best price, with a deposit and a timescale to work to. If you have any questions, queries or would like me to value your house, please give me a call on either the office number: 01661 831360 or my mobile: 07976 412582 – Richard Francis MNAVA